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Email Copywriting Service That's Built
for B2B Sales and Marketing Success
Sales emails written by a veteran email copywriter
ensures an optimized response at every touchpoint.
Email marketing still provides some of the highest ROI of any digital marketing channel, which makes it a common component of outbound sales and marketing efforts.
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For over a decade, I've been arming tech sales development reps and inside sales teams with email cycles that are optimized for great results.
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Audience and persona research
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Email sequence strategy and design
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List segmentation and personalization
Improve your sales outreach with better email copywriting
Why is Professional Email Copywriting Important?
The ROI of email based sales generation campaign is on average $44 for every $1 spent, or 4400%.
- Optinmonster
A study by Pipedrive found that 89% of marketers are using email as the primary channel for generating leads.
-Pipedrive
Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).
- Hubspot
The Element of a High-Impact Sales Email
Writing impactful, optimized email is one of the most delicate of all copywriting tasks. Minor word choices can have a dramatic impact on the performance of each email in your cycle, requiring great sensitivity and a deep awareness of the latest conversion rate optimization (CRO) best practices.
Audience Research
One thing is true: your emails must all be as targeted and personalized as possible.
Before I start writing, I'll speak with your team to dig deep into your personas, sales process, and offerings, which lays the foundation for success.
Precision Copywriting
My professional motto is when every word matters and that applies to email copywriting more than any other type of project.
Clear, concise copywriting that walks the line between persuasive and pushy ensures optimal B2B sales and marketing performance.
Value-Driven
The best emails are about bringing the reader concrete value; something they can use right away to improve their business.
Tie your outreach and lead nurture emails to valuable content offerings and realize faster growth.
How to Craft an Effective
Sales Email
Strong Headlines
Six to ten words is all the space you have to grab your audience's attention and entice them to open and engage with your email.
Concise and Powerful Copy
Action words, declarative sentences, and rhetorical flourishes combine to create an email that's readable and compelling.
Compelling Call-to-Action
End your email by determining what comes next, and packaging that next step in as enticing a way as you can.
See How High-Impact Email Copywriting Can Help Your Company
Working with an email copywriter who understands the long and complex B2B sales cycle is the best path to optimized email marketing performance.
Want to see how we help our clients with their email marketing?
Click the image to see my portfolio
portfolio
"When Every Word Matters" — That's Our Raison D'etre
If you're looking for a copywriter who understands how to sell B2B technology products and services, then you've found him. I'll take ownership of your email copywriting duties and help you optimize for success, because that's what I do.
email me: charles (at) hellobios . com
phone: 978 908 7496