Marketing Solutions for Cybersecurity Companies That Build Awareness, Expertise, and Leadership

With over a decade in the industry, we're uniquely capable of digging into your buyer personas then developing a strategy that books you more sales calls.

You're a Trusted Partner, So Are We!

Businesses needs your services, but how do you stand out from the crowd, beat out the competition, and capture that incredible demand?

The best way to earn consistent inbound leads is with high quality marketing content that projects your knowledge and expertise.

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Case Study: Cybersecurity

For over a decade, I've been helping cybersecurity companies and consultants develop and launch content marketing programs that generate real sales results.

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A Complete Framework for
Cybersecurity Marketing & Growth

Growing an cybersecurity firms isn’t always easy. The competition is fierce and you need the ability to translate the latest intelligence into plain English, so people see the total value of your work.

I've developed a "done with your" framework for cybersecurity companies that gets their brand and marketing collateral looking great, optimizes their online presence for organic search, and helps them develop consistent presence on owned, earned, and paid media channels.

I believe the right marketing partner is a strategic asset to your business, and so do my clients. My average IT services client has been working with me for 6 years, which I consider a testament to the value I provide.

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There are plenty of cybersecurity marketing agencies.
Here's why bringing me on as a fractional marketer is (often) a better choice.

High-Touch Service: If you don’t want to speak with an account manager who doesn’t understand your business, then I’m the right choice. You get direct access to me and my small team of marketers and creatives as you need.

Great Content is in My DNA: IT services marketing doesn't need to be boring. If the marketing assets your agency aren't better than competition, you're losing. I take the time to craft the messaging and content that helps you stand out from the competition.

Low Overhead: Larger cybersecurity marketing agencies can get expensive quickly. Not all infosec companies need the reach of a 20-person marketing team. I'm a perfect fit for those companies.

Does Your Infosec Company Have a Strategy for Growth?

Content marketing, search engine optimization, and social media are now primary drivers of growth for B2B marketers.

70% of B2B buyers engage with 3 to 5 pieces of content before talking to a salesperson.
Even warm inbound leads 5 - 12 marketing touches before before converting to a customer.

But it’s one thing to just start marketing, it’s another thing entirely to have a documented strategy for developing brand recognition and trust that leads to business growth.

SEO Consulting for Cybersecurity Firms and MSSPs

If you’re going to start creating marketing content, then you should start with the right SEO strategy in place, so that you create the right content to get found by prospects and slowly build greater visibility.

On-Page Optimization

Targeting the right keywords, while also speaking to your customers in an empathetic, the only way to create long term traction and move your marketing needle.

Link Building and Digital PR

Promoting your content to experts in your field and publishing content on trusted media sources is one of the best ways to improve expertise, authority, and trustworthiness (EAT) and improve your Google ranking.

Website Structure and Optimization
Single location and multi-location businesses must carefully structure their website with key pages to make sure they’re poised to capture traffic in the optimal way.

Analysis and Tracking

By configuring Google Analytics 4 to track the right events on your website, we can gain a deep understand of where to focus our efforts.

What Does Outstanding Cybersecurity Marketing Content ?

Outstanding content resonates with your target buyers. It's the cornerstone of any effective content strategy. Because it's so important, I've dedicated years honing our process for getting insights from your subject matter experts, and turning that into content that generates desirable business results.

Built for Your Personas
I'll try to talk to a specific person with each piece of content that I write, banishing generic SEO-driven drivel to the dustbin of history, if I can.

Technical But Not Boring
We specialize in grasping highly-technical concepts and boiling them down into engaging copy that people enjoy reading. Yes, B2B can be fun.

Provide Novel or Information
We’ll work with your staff to help gather the latest ideas, then do supplementary research to determine how we can talk about a subject to maximize its value and appeal to your audience.

White Paper: Mobile Efficiency and Innovation Through Next-Generation Security

"Enterprise mobility makes employees happier and more productive, but it has also presented serious security problems. What kind of devices should be allowed access to the company network, and with what permissions? How should enterprises govern the flow of data through the company network, and outside its boundaries? Given the potential for financial damage and loss of reputation, sacrificing security for mobility isn’t a trade-off that any company should feel comfortable making."

See this security focused campaign for a Dell partner and more in our portfolio.

What is inbound marketing for cybersecurity companies?

Inbound marketing attracts potential clients by providing valuable content rather than relying on cold outreach. For cybersecurity companies, this means using blogs, SEO, social media, and email marketing to educate businesses on threats, compliance, and best practices. By building trust and positioning your brand as an industry leader, you generate high-quality leads who are actively searching for cybersecurity solutions.
Why is inbound marketing important for cybersecurity companies?

Cybersecurity buyers prioritize trust and education before investing in solutions. Inbound marketing builds credibility through informative content, SEO, and lead nurturing, positioning your company as a thought leader. Unlike outbound tactics, which can feel intrusive, inbound marketing attracts engaged prospects actively searching for cybersecurity solutions. This approach leads to higher-quality leads, better conversion rates, and long-term business growth.
What types of content work best for cybersecurity inbound marketing?

Educational content like blog posts, whitepapers, case studies, and webinars work best. These materials help businesses understand cybersecurity threats and solutions. SEO-driven blog posts attract organic traffic, while downloadable guides capture leads. Case studies demonstrate real-world success, and webinars engage prospects in a deeper conversation. A mix of formats ensures your company reaches different audiences at various stages of the buying journey.
How can SEO help cybersecurity companies attract more leads?

SEO ensures your cybersecurity company ranks higher in search engine results when businesses look for security solutions. By optimizing website content, blogs, and landing pages with relevant keywords, you attract organic traffic from decision-makers actively seeking cybersecurity services. A strong SEO strategy also improves credibility, drives website traffic, and increases lead generation, making it an essential part of inbound marketing.
What are the best SEO strategies for cybersecurity firms?

Effective SEO strategies include keyword research, on-page optimization, technical SEO, and backlink building. Targeting high-intent keywords, improving site speed, using schema markup, and acquiring authoritative backlinks boost rankings. Publishing high-quality, security-focused content also helps attract organic traffic. Local SEO is crucial for companies targeting specific regions, ensuring they appear in local search results for cybersecurity services.
How can a cybersecurity blog improve organic traffic and lead generation?

A well-optimized blog attracts potential customers by addressing cybersecurity concerns and solutions. Regularly publishing SEO-friendly articles increases search visibility, while valuable insights build trust. Blogs can also include calls to action (CTAs) that lead to gated content, encouraging visitors to share contact details in exchange for whitepapers or demos. This approach nurtures leads and converts website visitors into potential clients.
What cybersecurity keywords should I target for better search rankings?

Focus on industry-specific and problem-solving keywords like “cybersecurity for small businesses,” “ransomware protection,” or “compliance security solutions.” Use long-tail keywords with buying intent, such as “best managed cybersecurity services” or “cybersecurity risk assessment for enterprises.” Localized keywords, like “cybersecurity consulting in [city],” help attract regional clients. Conduct keyword research to identify high-traffic, low-competition terms.
Why is LinkedIn important for cybersecurity marketing?

LinkedIn is the top B2B social platform, making it essential for cybersecurity companies targeting decision-makers like IT managers and CISOs. It allows businesses to share industry insights, engage with prospects, and establish thought leadership. With its professional audience, LinkedIn helps cybersecurity firms build credibility, generate high-quality leads, and nurture relationships through content marketing, networking, and targeted advertising.
What types of LinkedIn content work best for cybersecurity companies?

Thought leadership articles, industry trend analysis, case studies, and cybersecurity tips perform well. Engaging posts with actionable insights, infographics, and videos also drive interaction. Webinars, event promotions, and employee advocacy posts help expand reach. Sharing real-world security incidents and solutions fosters credibility, while LinkedIn polls and Q&A sessions encourage engagement.
How often should cybersecurity companies post on LinkedIn?

Posting 3-5 times per week ensures consistent engagement without overwhelming your audience. A mix of thought leadership, company news, cybersecurity tips, and interactive content like polls and videos keeps content fresh. Monitoring engagement metrics helps refine posting frequency.